The line between the “real” world and the world of technology is getting increasingly blurred.
From augmented reality like Google Glass, to virtual reality like Oculus Rift, our world is changing in from of our eyes.
A great example of this is our smartphones. Gone are the days when phones were for calling and texting. Today each device is window to an entire world of content. A ride in a subway or on a bus will have almost everyone buried in their mobile phone- gaming, Snapchatting, consuming content, finding information.
Interaction between the real and digital worlds are making our lives a whole lot easier. For example, Facebook have a feature called “Local Awareness”, that allows shoppers to browse nearby stores, get directions, opening hours, and so on. It also allows retailers to know who clicked on their ads, what percentage of those people came into the store, and how long it took them to actually walk into the store. In an interesting statistic, French retailer E.Leclerc was able to reach 1.5 million people within 10 kilometres of their stores, and found that approximately 12% of clicks on their advert were followed by a visit to a store within seven days.
Or consider Macy’s, the New York department store, who launched a new iOS app that enabled users to upload a picture of an item of clothing they loved, like jacket of a colleague or shoes of a fashionista crossing the street- which the app then matches with the nearest similar product offered by Macy’s.
Even Google’s “Photo’s” app can show you all the pictures of you at the beach, at a stadium, in the pool, by using advanced image recognition and AI features, including progressive machine learning and neural networks. There is now a refrigerator that can tell when products have gone off, and a product for blind people to benefit from a wearable camera that identifies objects.
There is now a refrigerator that can tell when products have gone off, and a product for blind people to benefit from a wearable camera that identifies objects
As John Donovan writes in CMO, “Sophisticated image recognition software can serve ads with relevant editorial images. For example, by detecting a picture on a news site of a clean-shaven man and serving an ad within it for a razor product. Or it could identify an image of a woman with very white teeth and then serve an ad for a toothpaste brand.”
This is changing our world in front of our eyes. And it’s in front of our eyes that our smartphone is sitting, front-and-center, all day. We at Kibo have recognised this, and therefore have concentrated on the most valuable real estate on the smartphone screen: the Keyboard. Not only is this a phenomenal branding opportunity (considering we look at our phones, and especially our keyboards which take up half of our screen, up to 150 times a day), but the keyboard also provides a “control center” for the user, being their first port of call in this new digital world.