What does a 114-year-old football club have in common with a hi-tech company?
Real Madrid, the venerable Spanish football club, was established back in 1902. To put it in perspective, that’s when the radio was invented, and was a year before the Wright brothers made their historic first flight.
Awarded their signature crown logo by King Alfonso XIII in 1920 (“Real” being “Royal” in Spanish), the club has gone on to win almost every possible accolade and competition.
Their bulging trophy cabinet includes a FIFA Club World Cup, 10 European Cup/UEFA Champions League finals, a record 32 La Liga titles, 19 Copa del Rey titles, and the list goes on.
The club’s rich and successful history has made it the most valuable sports team in the world, the quintessential “Brand”.
Hi-tech company Kibo, established in 2013, is on a mission to fulfill their vision of connecting fans to their brands in the digital age.
According to Kibo, technology today allows us to be connected in ways that were never before possible.
Smartphones for example, have become extensions of ourselves, and through these devices we perceive our entire world- news, perspectives, friends, media. Kibo has harnessed the power of this new age of communication to allow an open channel between each brand and their passionate fans.
Both Real Madrid and Kibo understand that the keyboard is the core of the smartphone experience
Kibo and Real Madrid have been working together and have produced a beautiful keyboard-based communication console (find it in the app stores), that incorporates the look and feel of the brand, with a unique Feed- connected Real and the Real Fan constantly, wherever they may be.
Both Real Madrid and Kibo understand that the keyboard is the core of the smartphone experience- every time we use our phone, across every app and platform, we use the keyboard. Almost every time we look at our phones (often up to hundreds of times a day), the keyboard is front and center.
Come 28th May in Milan, 2 brands- one over a classic over a century old, the other taking them ahead into the next century, are both going to be involved in one of the biggest sporting extravaganzas of the year- the UEFA Champion’s League Final. For both, the future’s looking bright.